But today I learnt that it was not just a disfigurement but a site with that name actually exists. I was very very surprised. Now I don't know if this site existed before the graffiti or did it strike someone to have a website concept like this 'after' they saw that graffiti.
Anyhow..it hardly matters now. Although once I looked at the website and some of the content up there, it doesn't sound as ugh as it had initially on that disfigured ad. Have a dekho here - http://bleedindia.com/index.